The setup here is elemental. In the movie companion book for Al Gore’s 2006 “An Inconvenient Truth,” he said outright that the namesake of my blog, Ross Gelbspan, had discovered the notorious ‘leaked fossil fuel industry memo’ “reposition global warming as theory rather than fact,” one page in an extended set attributed to a coal industry public relations campaign which allegedly had sinisterly targeted (Gelbspan’s words, in a 1997 radio show interview) their ‘disinformation’ very narrowly at “older, less-educated men” and “young, low-income women.” It turns out that the PR campaign never operated under a directive to ‘reposition’ anything, and in one obscure instance, Gelbspan himself revealed that an official of the PR campaign said their climate issue information was directed at everyone within their audience.
On many occasions here at GelbspanFiles when I’ve said Al Gore’s story doesn’t line up right (e.g. the screencapture example below) about Gelbspan’s ‘discovery,’ I’ve pointed out that Gelbpsan’s earliest-seen quotes of those memo set phrases trace back as early as his December 5th, 1995 National Public Radio interview.
I’m not wrong at all about Gore quoting the never-implemented audience targeting phrases from that memo set years before Gelbspan ever said a word about them. The unanswered problem remains: how could Gelbspan discover memos which Gore already had? What I need to correct is when Gelbspan’s earliest mention of those phrases happened. Continue reading